Simon Mainwaring, founder and CEO of the strategic brand consultancy We First, is convinced that unless there is a seismic shift in the way we do business, one that serves both humanity and the planet, companies will become irrelevant and societies will fail.

In his book Lead with We: The Business Revolution that Will Save Our Future, he advocates for collaborative engagement — that is, emphasizing the important role that all stakeholders play in solving the challenges of today. In doing so, he argues, companies can create movements that change communities for the better, shape culture, and drive business growth.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mainwaring joins host Ken Beaulieu to discuss the power of co-creation, why companies must take risks, the importance of leading with we, and much more.