The Better Outcomes Show
090: 3 Key Actions for Private Healthcare Practice Owners
What are three key actions that private healthcare practice owners that lead to success?
For many clinicians turned private healthcare practice owners, challenges present themselves when it comes to stepping into the role of business owner vs. treating clinician. For those of us who started our healthcare careers as clinicians, it’s hard to separate from the identity of clinician. We go into healthcare from a desire to help and serve people. Ou clinical education and technical train us prepare us for the role of healer. But, opening up a private practice (or even starting a technology or digital health company) pushes us into the “business owner” role. And, unfortunately, this fact fails to receive proper time in most clinical programs.
So, this week, I sit down with Nathan Shields from Rise Diagnostics to talk a bit about his unique practice area of EKG Assessments, and to focus on stepping into the role of business owner. As Nathan says in the episode the three key actions are 1) step out 2) reach out, and 3) network. Nathan hosts the PTO Club and provides business coaching to physical therapy practice owners around the country.
What we cover in this Episode:
- The importance of getting coaching and consulting services for running a successful business
- Managing a team in a private healthcare practice
- Staff training and workflow integration
- What metrics private healthcare practice owners should focus on
- Focusing on patient-centered care and patient engagement as a business owner
- Achieving Better Outcomes through business ownership
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
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If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?
If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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Work With Me
IfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
The post 090: 3 Key Actions for Private Healthcare Practice Owners appeared first on Rehab U Practice Solutions.
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