The Better Outcomes Show

The Better Outcomes Show


069: Become Re-energized as a Therapy Practice Owner

November 23, 2022



















Want to become re-energized as a practice owner?

This podcast was inspired by a conversation I had with a practice owner who was feeling burnt out by their business. They were experiencing difficulty with recruitment and retention of clinical staff and were at the point of being “done” with the business. That made me think of a list of 7 things that practice owners could do to become re-energized in running their practice. I actually made a video on this topic, which you can find on the YouTube Channel.


 


What we cover in this Episode:
  • Selling the business and leaving practice ownership altogether
  • Taking inventory of your daily tasks as the practice owner (what you’re actually doing vs. what you should be doing)
  • Looking for opportunities to innovate in the practice (challenge and grow)
  • Reconnect with your purpose
  • Merger? Tapping back into the entrepreneurial creativity of building while leveraging team members
  • Work as a clinician again…
  • Expand or create a new service offering or clinical focus
  • Achieving Better Outcomes by reconnecting with purpose and putting your time and energy to their best and highest use

 


Get Your Copy of My New Book Now!


Connect with Rafi

 


For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.


 


Are You Ready to Humanize Healthcare?

If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.








































Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.

















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Work With Me

RafiIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.


What I can help you do:


✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…


✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…


✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…


I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.


In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.


 


Learn More Here!












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