Your brand is your identity.  More than a logo or color palette, my guest says that the brand should align with your mission because every brand is a “movement.”Dave Bookbinder goes Behind The Numbers with Emily Soccorsy, CEO of Root and River.In this episode, Emily shares insights on how to align the corporate brand with the mission and values of an organization, to attract the ideal customers.Check out more of Behind The Numbers on YouTubeBehind The Numbers is available wherever you get your podcastsPlease subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com