Businesses are always looking for ways to stand out from their competition and they are always looking for new ways to inspire their employees. My guest shares insights on both of these topics.Dave Bookbinder goes Behind The Numbers with Dale Power, CEO of Big Shoes Marketing and Founder of The Encouragement Project.In this episode, Dale offers marketing strategy tips for differentiation and also shares a leadership hack that is rocket fuel for productivity: the power of encouragement.Check out more of Behind The Numbers on YouTubeBehind The Numbers is available wherever you get your podcastsPlease subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it.Know someone that would be a great guest? Message me to learn how they can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com  ** Thank you so much for supporting this program - it is very much appreciated!  And a big thank you to everyone listening outside the US!  It is extremely gratifying to know the reach of this program. And thank you all for telling your friends and colleagues about the show!! **