Ask Wildman

Ask Wildman


Ep. 50: Market Research, Social Listening, and Coconut Water

August 26, 2021

What is Vita Coco doing with TikTok? How can you learn more about your audience when there is so much information out there?


Vita Coco is working with TikTok to practice social listening to see what people are asking about on the platform. They're discovering new trends to connect better with their audience. Utilizing social media to do market research is one of the best things you can do to stay ahead of the trends. Utilizing a social listening software can make it easier to learn more about your audience by hand picking the things they may be posting about online.


Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!