Ask Wildman

Ask Wildman


Ep. 25: SEM and Pixels

May 25, 2021

What is SEM and how does it differ from SEO? How do I utilize a pixel?


SEM is short for search engine marketing and is a form of online advertising. In essence, the process of SEM is a means to promote your business or product by utilizing online ads through search engines. A Facebook pixel can be associated with any Facebook ad campaign. It is a tracking pixel that you install on your web page, to monitor how many people reached a specified point in your website after clicking on an ad.


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