Ask Wildman

Ask Wildman


Ep. 20: The Media Mix and How To Track Your Funnel

May 14, 2021

Is it okay to jump around platform to platform month, to month when doing a media mix? How do I know where people are in the funnel?


A media mix is when you're using more than one platform or more than one type of platform. Unless you have a specific reason for moving around, like following your audience, you should not be moving platforms. You want your audience to be exposed to your messaging as much as possible in the same place. You need to understand who's viewing which part and where they drop out. This information will help you optimize each part of your funnel.


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