The Ask Mike Reinold Show

The Ask Mike Reinold Show


Building Your Own Brand as a Physical Therapist

July 23, 2020

On this episode of the #AskMikeReinold show we talk about some of the ways that a physical therapist (or fitness specialist) can build their own personal brand the right way, and without your employer being annoyed. To view more episodes, subscribe, and ask your questions, go to mikereinold.com/askmikereinold.

#AskMikeReinold Episode 213: Building Your Own Brand as a Physical Therapist

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Show Notes

* How to Build Your Social Media Presence as a Physical Therapy Student* The Good and Bad of Education on Social Media

Transcript

Mike Reinold: On this episode of the Ask Mike Reinold show, we talk about building your own personal brand as a physical therapist.

Mike Reinold: We got a good question here. This is a good one that I think is going to be good for this crew. I wanted to kind of talk to you guys about this, but Brian, from Los Angeles, asked, “Mike, you have a team of physical therapists that all have their own brands and side businesses educating in their field of expertise. Unfortunately, you don’t see that often with other employers. How do we push our profession forward to see this type of model and PT practices as beneficial instead of employers viewing their employees having brands as negatives.” Honestly, it’s a lot. While you guys gather your thoughts, let me think a little bit here and I think it’s kind of funny.

Mike Reinold: Let me hit the end of that while you guys think about it because I want to hear it from your perspectives as the employees with the brands. And maybe Lenny can talk a little bit too as an employer, but I want to talk about that last part, about this being a negative. I have no idea why an employer would consider this a negative. I mean, what are they worried about? You going around the corner and open up your own shop? I mean, that’s the only negative, right? Is that you’ll leave and do your own thing. But whether you have a brand or you don’t, if you have an entrepreneurial spirit, if you’re a business type of person, that type of thing, and you’re dying to open up your PT practice, then you’re probably going to do it anyway, right? I don’t know, we never fear our employees leaving to do other things because it probably means it’s a better opportunity for them and we’re supportive of that decision, right?

Mike Reinold: So it’s funny, we’ve had, I don’t know even, over the years, people tend to come and go a little bit, right? We’ve had a few employees give their notice-

Mike Reinold: And they’re that, yeah. We have a few employees give their notice and they’re always like,