Ask An Innovator

Ask An Innovator


How to Become an Innovation High Striker with Greg Guidotti

March 03, 2021

Episode Summary

A few weeks back an email out of the blue came our way. Would we would be a part of Ferrara Candy Company’s internal innovation event? By now you know we love talking about innovation, so the answer was YES!

Today you’ll hear Josh interview Greg Guidotti, the General Manager at Ferrara, about what it takes to be an innovation high striker. How do you innovate in a company like Ferrara? We visit the age old question, “What is innovation?” and talk about insights, foresights, and candy!

We reference other interviews in this episode:

How To Leverage Insights for Innovation (with Ferrara’s Andy Renaud)Innovation Through Incremental Change How To Create an Innovation Framework

About Ferrara

Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of more than 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, BRACH’S®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group.  Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.

Timestamps

What is the innovation secret sauce? – 1:48Insights & Foresights? – 02:05What is the opportunity for innovators?– 05:12Small as an advantage – 08:53Qualities of Successful, Innovative Companies– 10:09Let Eagles Soar – 12:48Difference Between a Great Brand & Innovative One – 13:51Innovation Led– 16:42Innovation is a Mindset –18:37Cultivating Great Innovators –2