Art Beauty

Art Beauty


Biologique Recherche: Behind the “Best-kept Beauty Secret” Brand and the Cult Lotion P50

November 22, 2022

Ask any beauty editor and they’ve probably heard of (and use) the cult Lotion P50 from Biologique Recherche. Built from a network of spa partners, this French brand has become the best-kept secret among beauty editors, influencers, and celebrities.  

We talk to Margot Hubert, the US General Manager of Biologique Recherche, about:


  • Biologique Recherche’s detailed skin analysis: a methodology of 3 stages (Assessment, Initialization, and treatment)
  • The history of the brand
  • P50 Lotion: The reason this hero product is commonly referred to as the best beauty product ever made
  • Evolving treatment: the importance of changing products to achieve skincare goals
  • Their first flagship Ambassade in the US: The two-story Ambassade is dedicated to Biologique Recherche’s unique methodology, proprietary skin diagnostics, full range of products, and highly customized, results-driven treatments for face, body, and scalp.


To learn more about the brand, its products locations and the new Ambassade, visit mybr.com