We talk a lot about MarTech on the pod, but it’s usually about using it, not building it. Well, today we’re coming to you from the other side of the fence, as my guest today is Joe Hyrkin, CEO of Issuu, a digital publishing platform that’s looking to empower brands of all sizes to get their content to the right people in the right format on the right channel. Joe and I discussed the importance of workflow considerations when crafting MarTech, and why, in Joe’s eyes, a lot of providers are falling short. We’ll also discuss what the emergence of the metaverse means for creators.