Thought leadership has long been a key element of B2B marketing. However, as economic uncertainty looms large and brands begin to tighten their purse strings, thought leadership could be the difference from your organization being seen as a “need to have” vs. a “nice to have.” Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.