One of the biggest blind spots in the entire marketing universe is the opportunity presented by gaming, which, in 2021, was a $180 billion industry. Why are marketers so sheepish to enter the gaming space? Our guest, Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard, is here to explain. Jonathan and I discussed his recent book, Get in the Game, which lays out the cultural and economic importance of gaming. Listen on to hear about the biggest opportunity you’re likely missing out on.