Whether you market for a hot new brand targeting Gen Z consumers or a 150-year-old toothpaste company, you need to ask yourself: “what value can I deliver to consumers in a virtual world?” Catherine Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing. As consumers continue to demand more control and less interruption in their day to day lives, brands need to figure out where they fit in a fully virtualized tomorrow.