The term “digital native” gets thrown around a lot, but our guest today truly personifies the term. George Popstefanov, founder and CEO of digital agency PMG, learned coding—in a foreign language, no less—when he was just a kid, and was part of his university’s second-ever class of e-business majors. George discussed the advantages digitally native companies have when entering non-digital spaces, shared PMG’s “three horizons of innovation,” explained his take on the Great Resignation, and more.