No industry has experienced cataclysmic change as a result of COVID-19 quite as much as the healthcare industry. Remote doctors’ visits went from niche offering to table stakes literally overnight, and that’s just the tip of the iceberg. However, our guest today is leading a change in healthcare that began long before the pandemic. Brian Deffaa, CMO of LifeBridge Health, has been on a mission to bring innovation to the healthcare industry for years. He discussed the reasons for disruption that go beyond the pandemic, offered tips marketers could learn from the healthcare industry, and shared the incredible story behind his passion to bring high-quality healthcare to everyone.