Our guest today works for an organization with disruption in its DNA. Colin Mitchell is the Chief Innovation Officer at Vice Media Group and Co-President of Virtue. Colin shared his unique perspective of running a creative agency inside of a media company and discussed some of the typical innovation hurdles he helps marketers clear every day. We also talked about the Vice Verse, Vice Media Group’s brand new foray into the Metaverse, and why the rise of the metaverse will eventually make the social media revolution feel like a mere ripple.