Marketing research is a vital tool in any marketer’s kit, and today’s guest has created a research firm unlike any other. Duane Varan, founder of MediaScience, has invested every penny of profit back into the business, creating a company that rivals, and often surpasses, the amount of research being done by top universities around the world. In total, the team at MediaScience has authored more than 100 academic publications, a staggering amount for a non-academic institution. Duane explained the role neuroscience plays in his research, discussed the company’s latest venture, HARK Connect, and shared some fascinating facts about one of his favorite subjects: Chicago crime boss Al Capone.