Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Wooc
Crush Your Amazon Profit Margin - Are You Sitting on a Gold Mine?
Amazon sellers often experience frustration with not knowing where their money is going and not having a way to analyze and identify the best products to sell. Using ecommerce profit analytics programs, such as Sellerboard or Eva, can help sellers identify profitable products, track their sales and profits, and manage their inventory and advertising. Reviewing the data regularly and double down on out of stock, high profit items is crucial to maximize profits. It's also important to calculate "AROI" (Annualized Return on investment) which is more accurate than just ROI. Additionally, it's recommended to reallocate capital from mediocre/loss making products to profitable items and explore options such as creating variations or bundles of successful products.
Why This matters
Amazon Seller Frustrations
Working hard but not much money left at end of month/quarter/year
Don’t know where your money goes
Don’t know if you should reorder products, what to buy. How much
What we Want from our Products
[Revenue?]
Return on Investment (more on this shortly)
Cashflow
Profit
replenishable/repeatable
Missing out on what’s working
Having no profit analytics system so you don’t know what’s working
Not having a way to analyse and “surface” the best products
Shiny object/creativity syndrome Not acting on the insights you get
Who this is for
-Resellers using RA, OA, or wholesale sourcing
- own brand sellers (Private Label/custom products)
- Shopify or DTC store owners
Using Amazon Profit Analytics is like panning for gold - or Shopify analytics or apps -
eCommerce and Amazon is the new Gold Rush. Don’t throw the gold out with the gravel!
What Amazon profit seekers can learn from gold panning:
Once you’ve got the gold (keep the profits!)....
Keep what you have!
Go back to the same source!
How to get more out of what’s working
Phase A. Finding profitable products
[as before] Get an ecommerce profit analytics programme or use what works
Amazon-specific
Sellerboard is common.
Eva is probably better value.
- EVA
Accurate Sales & Profit Analytics - like Sellerboard
Custom Reporting At Product, Store & Daily Sales Level
Advertising Analytics & Rule-Based Settings
Dynamic Pricing & Promotion Management
Inventory Management & Replenishment Forecasting
Very affordable.
Shopify - in left hand menu
Analytics>Reports
Categories: Finances
Gross profit report
Input accurate COGS and other costs
Having a system with no data is a waste of time
Having a system with inaccurate data is positively dangerous
You believe it - lose money
You don’t believe it - so you don’t follow the insights - also lose money!
Review the data - regularly!
Annually is too late
Quarterly minimum
Monthly is best
Note frequently Out of stocks
Find highest margin products
Look at stock turn
Don’t worry about ROI - calculate “AROI” (Annualized Return on investment] (listen to/watch future episode)
Phase B- implementation
DOuble down on OOS - Make sure you stay in stock/deepen stock on fast-selling and profitable items (reallocate capital for slow-selling or loss making items)
Double down on high profit items - For the most profitable items, reallocate capital from mediocre/loss making products
create/find variations on profitable items (future episode)
Create Bundles (listen/watch for future episode)
Are You Sitting on a Gold Mine?
What to do next to Crush Your Amazon [or Shopify/DTC] Profit Margin
Get a free Amazon profit audit
Get a free audit from me, Michael Veazey, personally. As long as you have at least $10K/€10K/£10K in monthly revenue.
You can be a reseller or Private label/custom product brand owner
Just click the link below, scroll down,