OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 169 | Sales Planning and Framework. Ft. Sultan Semlali, Oracle
March 26, 2021

In this episode, Sultan Semlali talks about applying Agile to sales management. He shares with us what the Agile methodology is, how it can be applied to business teams, like sales and marketing, as well as how Sultan has experimented with applying Agile

Ep. 168 | The strategy of an efficient GTM strategy. Ft. Sebastian Scrofina, Dell
March 09, 2021

In this episode, Sebastian Scrofina discusses efficient GTM strategies and how they are used in his company. He aptly airs his views and the extents of segmentation while in the process, also making understand how it is practiced in the workplace.  W

Ep. 167 | To Scale or To Pivot. Ft. Amy Slater, Palo Alto Networks
March 02, 2021

In this episode, Amy Slater shares her wealth of knowledge in making us understand all of that which makes a successful career. It wouldn't be wrong to ask ourselves in this fast-paced environment of today what we would like to do with our careers next -

Ep. 166 | Generating Content that Converts. Ft. Angela Earl, RFPIO
March 02, 2021

In this episode, Angela Earl talks about generating content that converts leads into loyal customers. Angela shares insight into the best ways to approach content creation and how to get started, while giving valuable tips for creating engaging, authentic

Ep. 165 | How to build an enterprise grade AI practice. Ft. Amarnath Lingam, CDW
February 25, 2021

In this episode, Amarnath Lingam talks about AI, ML and DevOps and how it is building momentum in these times. He also connects his insights into the B2B world, making known why modern AI and analytics may not completely replace the dashboards for solving

Ep. 164 | When the ball doesn't bounce in the right direction. Ft. Lisa Horner, AppFolio
February 25, 2021

In this episode, Lisa Horner walks us through her winding career through services and marketing, sharing all that she finds most important for her role and company. We learn why employee well-being is fundamental to any business and how investing in cultu

Ep. 163 | How to achieve a data-driven organization that operates at scale. Ft. Bhaskar Roy, Workato
February 25, 2021

In this episode, Bhaskar Roy talks about how to achieve a data-driven organization that operates at scale. He explains what it means to be a data-driven company, why it’s important, and the main elements of becoming data-driven, including insights into pi

Ep. 162 | How to avoid checkbox marketing. Ft. Ryan Bearden, AT&T Business
February 25, 2021

In this episode, Ryan Bearden talks about how to avoid checkbox marketing in order to accomplish your goals and grow your business. Ryan explains what checkbox marketing is, how companies are using it against themselves, and how to pivot to work that make

Ep. 161 | Sales focused Marketing. Ft. Ryan O’Neil, Citrix
February 24, 2021

In this episode, Ryan O’Neil talks about Sales focused Marketing and how he has been into it. We learn how bringing the sales and marketing teams together can increase the frequency of qualified sales opportunities for the business. Ryan also talks about

Ep. 160 | Growth = Velocity x Thoughtfulness. Ft. Jay Bowden, Google
February 24, 2021

In this episode, Jay Bowden talks about why growth is the result of velocity and thoughtfulness and this thinking behind that formula. He shares what he’s heard from marketers and learned in 2020, gives recommendations for marketing leaders who want to ac