OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 178 | Designing Marketing Orgs for the Buyer Driven World. Ft. Scott Vaughan, Integrate
May 05, 2021

In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company cul

Ep. 177 | Cloud AI. Ft. Ben Royce, Google
May 04, 2021

In this episode, Ben Royce discusses Artificial Intelligence, AI, sharing newer trends and latest developments in this field. He explains in detail what AI is, and other related concepts including Natural Processing Language, GPT-3, and Cloud infrastructu

Ep. 176 | The Trifecta Model. Ft. Catherine Williams, Qualtrics
April 28, 2021

In this episode, Catherine Williams talks about the trifecta model; how a data scientist, a product manager, and a data engineer come together to help you achieve success anywhere in your organization. She shares her candid thoughts and experiences on dat

Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Micro Focus
April 27, 2021

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity M

Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Microsoft
April 27, 2021

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity M

Ep. 174 | A primer on selling to the State & Local Govt. Ft. Dennis Guzy, Microsoft
April 20, 2021

In this episode, Dennis Guzy speaks about selling to the state and local government. He explains the process of selling to state and local government, the legal requirements, and the important things to know to have a successful digital transformation. We

Ep. 173 | Culture adds the right people for the stage of your company. Ft. Matt Marshall, Spiff Inc
April 14, 2021

In this episode, Matt Marshall talks about how culture adds the right people for your stage of the company. He shares the mindset a VP of Sales needs to have, as well as insight into how VPs of Sales should be thinking about culture and people in growing

Ep. 172 | Beyond the Buzzword - Making Transformation Happen. Ft. Vinay Nichani, Cisco
April 09, 2021

In this episode, Vinay Nichani joins the conversation of understanding the decision-making behind market shifts and taking opportunities that others will not see. He explains how to identify when change happens to the market, rallying people on board with

Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable
April 09, 2021

In this episode, Maureen joins the conversation to bring new perspectives about brand strategy. It’s common to think that “the customer is always right,” but how will you create an experience worth for them without treating your employees correctly? With

Ep. 170 | Global Strategy and Local Adoption. Ft. Unnikrishnan KP, Palo Alto Networks
March 26, 2021

In this episode, Unnikrishnan talks about global strategy and local adoption. He explains the criticality of marketing and the changes on Funnel Systems. He shares the importance of the narrative strategy and much more. Tune in! Contact Unnikrishnan KP |