OnBase: Smashing Sales and Marketing Misalignments
Latest Episodes
Ep. 197 | Importance of Building Trust. Ft. Kristine Colosimo
In this episode, Kristine Colosimo talks about the importance of building trust and how building communities for your prospective customers has become the next big opportunity for B2B sales teams. Kristine talks about the past, present, and future of buil
Ep. 196 | Vetran - Don't Give UP. Ft. Gavi Kumar
Civilians may not be aware of the unique challenges that separating from the military and integrating back into civilian life can present. In this episode, Gavi Kumar talks about the meaning behind the phrase “Veteran, Don’t Give Up” and speaks on how vet
Ep. 195 | Cognitive Biases and Behavioral Intelligence. Ft. Abhijit Pattnaik
In this episode, Abhijit discusses cognitive biases and Behavioral Intelligence. We learn how biases play a huge role in decision-making and how these work from an organizational perspective. He also talks about its different types and heuristics - a natu
Ep. 194 | Elevation of a BDR role. Ft. Jeremy Levine
In this episode, Jeremy Levine talks about the role of a business development representative (BDR), also known as a sales representative, in 2021. Jeremy shares insight into what sales development looks like right now, what skills a BDR needs in 2021, the
Ep. 193 | Scaling Industry/Vertical Teams. Ft. Lori Mitchell-Keller
In this episode, Lori Mitchell-Keller talks about scaling industry or vertical teams, detailing the duties of an industry team and why executives would benefit from joining an industry team. Lori explains how to build an industry team and provides insight
Ep. 192 | On the other side of Fear.. Stands your Dreams. Ft. Reena Mishra
In this episode, Reena Mishra expounds on the topic "On the other side of fear stands your dream,” highlighting the challenges of female sales leaders, practical solutions to the obstacles, qualities of a good leader, and a framework for leadership. Conta
Ep. 191 | Building a Data Driven Product Team. Ft. Indrasis Mondal
In this episode, Indrasis Mondal speaks with us on building a data-driven product and why it is important in today’s times. We also discuss the benefits of aligning the product and GTM teams in a company and understanding the collective goals for the bett
Ep. 190 | Partner Marketing and Why Performance-Based Marketing Partnership are Important. Ft. Behzaad Habibi
In this episode, Behzaad Habibi talks about partner marketing and why performance-based marketing partnerships are so important to business growth and expansion in 2021 and beyond. Curious to know what the future of marketing partnerships looks like? Tune
Ep. 189 | Content Marketing - Narrative Strategy. Ft. Amit Vaish
In this episode, Amit Vaish brings a unique perspective to the go-to marketing strategy that delivers success in marketing programs. He’ll talk about creating a brand that is more thoughtful and memorable. We will also learn the importance of content mark
Ep. 188 | Global Strategic Business Advisory Cloud SaaS Enterprise Platforms. Ft. Anirudha Takle
In this episode, Anirudha Takle talks about Industry 4.0 and the rise of digital transformation, especially during the covid-19 pandemic. He shares his thoughts and experiences with the impact of digital transformation on skill gaps, multiple different in