OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 207 | Gaps in the training process. Ft. Jaspreet Jaffer
July 09, 2021

In this episode, Jaspreet Jaffer discusses future training and enablement. We learn about internal and external training, its benefits, and individual setbacks. She also discusses the gaps that occur when creating and conducting training, citing her perso

Ep. 206 | Partner Marketing. Ft. Abhinav Dasgupta
July 08, 2021

In this episode, Abhinav Dasgupta discusses the rapidly changing partner landscape of today. We learn how the virtual world offers more opportunities for partner marketing and how to leverage them. We also dig into the ways to generate more prospects and

Ep. 205 | How engineers think around the world?. Ft. Dhruv Anand
July 06, 2021

In this episode, Dhruv Anand discusses the role of product engineers and product owners in the business space. While sharing his insightful journey into becoming a product owner, Dhruv highlights the need for product engineers and owners to collaborate wi

Ep. 204 | New technologies, new markets. Ft. Bjorn Engelhardt
July 01, 2021

In this episode, Bjorn Engelhardt talks about how new technology is helping advance APAC countries and close the gap between men and women in business. He speaks on the significance of leap-frogging in enablement, leveraging adoption and adaption of new t

Ep. 203 | Digital Transformation. Ft. Gene Cornfield
June 29, 2021

In this episode, Gene Cornfield talks about digital transformation for growth in the 21st century and how to become a business of experience. Gene breaks down the five dimensions of his framework for holistic growth transformation and shares his candid th

Ep. 202 | Rebranding at Scale. Ft. Brian Clevenger
June 25, 2021

In this episode, Brian Clevenger discusses the rebranding of companies and how to do that right. He shares his journey shifting from the client-side to the agency side of the business now. Brian explains in detail how Blackberry made the flip from handhel

Ep. 201 | The Impact of Customer Insights. Ft. Seema Swamy
June 23, 2021

In this episode, Seema Swamy talks about the impact of customer insights. She first defines what customer insights are and why they are needed in all parts of an organization, then highlights how companies and researchers are approaching determining ROI f

Ep. 200 | Art of the Thought Exchange. Ft. Jayme Smithers
June 22, 2021

In this episode, Jayme Smithers talks about the art of ThoughtExchange and how enterprise discussion management can build relationships and boost sales. Every customer wants to know more about the revenue leaders and how revenue teams interact with them,

Ep. 199 | How to Understand Client Behaviour. Ft. Prateek Vasishta
June 21, 2021

In this episode, Prateek Vasishta discusses customer and client behavior amid the changing times of today. We learn to adapt our sales and marketing teams to understand client requirements better. Prateek also offers a dynamic overview of the changing lan

Ep. 198 | Journey From Being A Regional to Global Leader. Ft. Utkarsh Bahadur
June 18, 2021

In this episode, Utkarsh Bahadur describes the journey from being a regional leader to a global leader. He highlights the similarities and differences between both levels of leadership as well as necessary steps and factors to consider in preparation for