OnBase: Smashing Sales and Marketing Misalignments
Ep. 210 | Intent Data and ABM. Ft. Eric MacColl
July 14, 2021
In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast