Here are key Mindsets to develop for your Brand

The truth is that every brand
will be tested at a point in time, if not most of the time.

Ground Mindset:

This is having the fundamentals
of your brand right. Don’t jump the initial stages of defining and reasons for
your brand. The ground rule is to know ‘your ‘why’ for your brand. Develop your
brand and business purpose into one simple statement that you can share with
others easily – let’s call it, your elevator pitch.

Answer these questions…

Why are you branding? Why are you
in business? What unique value are you bringing to the market place? Who needs
and wants are you meeting? Once you have clear answers to these questions the
others follow. You can then look at your brand name, logo, tagline, attributes,
identity, etc.

Firstly, get grounded, get your
brand basics right then you can build successfully on it. Don’t start of social
media, branding is not just about social media. It’s a great tool for building
your brand but it’s not all about branding.

Growth Mindset:

Brands are like living organisms;
they grow and evolve. Successful established brands understand the growth
mindset and hereby use it to their advantage. The growth mindset has to do with
the understanding that to become a better brand requires a process. Going from
one stage to the other and it doesn’t happen just by a sudden push of a bottom
to propel one to the top. When you have that understanding you will prepare
your grounds/foundation and build on it gradually. You are determined to find
ways to better your best.

Growth has to do with
consistently improving, fine-tuning and tweaking to ensure your brand stays
fresh and strong in the mind of your audiences. A growth mindset asks; what can
I do to become a better brand? What can I do to give more value to my clients?
A growth mindset listens to feedback and makes things better, they refuse to
stay the same. They constantly add new things to make the brand better.

In connection with your personal
brand, you may need to take some extra courses, go back to school, get some
coaching, learn a new skill, read wider and try new things. When you become
better your brand becomes better. Just like living organisms, any brand that
does not grow dies!

Grow your brand consistently,
become like the proverbial wine – age with grace.

Glow Mindset: 

It’s good to grow in every aspect
of life and consequently to glow (polish, perfect) your brand and business.
Growing is not just good enough you need to move the nudge up a little. You
must glow! Glow mindset in brand building is the quest and strive for
excellence. To reach the iconic stage of branding. To be known to represent
nothing short of remarkable, excellence and value creation. Glowing is the
icing on your cake, it is the light on the candle. When you glow you make your
brand more visible and impactful.

Glow mindset refuses to stay the
same, they polish their pearls till it glows. They do all they can to stay top
of mind – to be the only preferred choice. Glowing kills ambiguity and
uncertainty in the minds of consumers. It shortens their decision making cycle.
Once your brand comes to mind, you shine through.

Be consistently remarkable –
glow!

Key take-home: