Benefits of Personal
branding

Are you known, unknown or too-known?

Growing up in Sub-Sahara Africa, it was quite uncommon
for successful people (experts) to toot their horns, it was seen as bragging,
being boastful and proud. Rarely did I hear or see someone beat their chest and
raise the head up high to declare their expert status. They would rather do
their great deeds quietly and let others praise them for it. A culture which I
think had hampered many great talents who would have shot up to the limelight
if they were a little ‘loud’ about what they could do best and had packed
themselves to that effect. 

However, times and seasons have changed, if one is that
good at what they do now and doesn’t make frantic effort to be known, he may
die in oblivion.

You know what, without the right understanding of a
thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover
the greatness embedded in you and put your best foot forward, letting go off
the old beliefs holding you back. To shine brighter and let the world know what
you’ve got to offer – making the world a better place. As the good old book
puts it “you can’t light a candle and put it under a table”. It’s meant to glow
and offer light. 

That’s you! Hello there, welcome to the personal branding
age, the ‘me- era.

In the “me’ era, the value people place on individuals as
brands is premium. This is to say that people are giving more attention to
personal brands now than ever before. From celebrity brands to business mogul
brands. The power of ‘me. is on the rise. So, then how do you take advantage of
the rising tides and times? Come along with me…

To begin with, let’s define personal banding. 

Personal branding is how you distinctively market your
uniqueness. How you position yourself to offer value to the market.

If you’ve been battling with yourself whether to start
building your brand or not, may these benefits spark a new positive desire to
begin.

Here are some benefits of branding yourself – personal
branding.

1. Credibility: Personal branding positions you as an
expert in your field or niche. It establishes your expert status, and guess
what? We largely trust experts. If you can be trusted in this age, you have a
business, but if you cannot be trusted you’ve lost business. Personal branding
helps you build trust. By constantly delivering on your brand promise
establishes trust. It tells people, you are authentic and credible, you
promised X and delivered X. A successful personal brand is consistent in all it
does.

2. Connection:

One of the greatest assets in life is to have a network
of people who know your worth belief in you and willing to engage your
services. That’s the value personal branding offers you. Building your brand
sets you apart from the huge competition out there, getting you closer and
closer to your audience and the right market for business. It helps you build
meaningful relationships with other businesses and brands. Your connection
grows not just wider and better, because you know exactly the kind of people
you want to impact, influence and do business with. Your brand reveals who you
know and who knows you! Are you known in your field?

3. Contracts:

Imagine having built a large following on social media
and having firms hiring you just to endorse or mention their br...