Personal Branding Predictions for 2020+

“We’re the generation. We
can’t afford to wait. The future started yesterday and we’re already
late”- John Legend

The question is, what do
brands have for the future and not what does the future hold for brands. For
brands that are determined to stay top of mind in business today, will require
more than what worked yesterday. They must be willing to go the extra mile and
pay attention to the following pillars/predictions. Have a prepared mind to
harness future possibilities.

The truth is that the digital
landscape is predictably unpredictable. However, with the right data, one can
prepare ahead, stay abreast and take advantage of the ever-changing tides of
technology.

Here are what to do and expect
in the coming year(s).

1. Brand reinvestment:

To reap a bounty harvest in
any field of endeavour requires sowing good, seeds in a good soils and
nurturing it to grow. Right environment and timing are critical success
factors. In the same way, any brand that desires to make the most of the coming
times must begin planting (preparing) and pruning (strategizing). Great brands
don’t just show up overnight, they are deliberately built. In effect
corporations must educate their staff and equip them appropriately by investing
in them (seed sowing and nurturing) if they desire to thrive.

In the coming years, Companies
will begin empowering their employees to build strong and influential personal
brand, so they can leverage it. Corporate employee brand advocacy programs will
be on the rise. That will be the game-changer. Personal branding for corporate
gains. It’s going to be a win-win for the employer and the employee.

Additionally, brands must
always reinvest in plans and strategies that are working and never to settle.
Invest in research and development and invest in employers as brand
advocates/ambassadors.

2. Jobs and Hiring:

Companies will be hiring
candidates with established personal brands/ influencers aside from their
expertise and qualifications. Candidates with strong Personal brand, social
media presence will be the preferred ones.

It’s time to pay attention to
your ‘Personal Brand. If you are a job seeker, begin building your online brand
today. Note that every piece of content you churn will either help you or hurt
you. You’ve got the power to build that strong brand now.

3. Content Building:

It’s not about ‘content being
king’. The truth is that, there is and will always be lots of content on this
age. What’s needed most is, relevant, timely and accurate content. Providing relevant
and usable data that can scale brands and businesses.

In the coming years, Brands
will start creating and curating original content for promotion. Creating their
data banks. Media and data will be the tool to be used as a driver for growth
and dominance. Video content demands will still be on top.

What are you to do?

Pay attention to every video
publishing platform and invest in quality content production, not the hype.

So, it’s your time and turn to
act now.

“The Future belongs to those who are building Brands now, for they will
be sought-after” – Bernard Kelvin Clive