The FAM Audio Stories
Latest Episodes
The Power of the Labor Day Double Entendre
As of Sept. 21, I’m a dad! While I’ve learned a lot about babies and the amazing way the human body functions, I’ve also learned a lot about sleep — and the lack thereof. Every new parent knows sleep becomes more precious when the little one arrives, and
5 Creative Ideas To Drive Fall Foot Traffic
Football. Halloween. Leaves changing colors. Who doesn’t love fall? As the weather cools and people venture out to do their holiday shopping, retailers have the perfect chance to bring in customers with community-based events that can build brand recognit
Retail Sustainability – Are We Environmental Hackers or Caretakers?
As we begin to recover from a pandemic that strained retail beyond conceivable belief – not to mention dramatically shifting shopping patterns and purchasing behavior – retailers face increasing pressure to commit to ambitious environmental and social goa
New Tool Predicts Leads And Finds Industry Weak Points
GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry. Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where a
Is Revenge Bedtime Procrastination Real?
Do you ever tell yourself you’re going to go to sleep at a reasonable hour but suddenly find dozens of things to do that keep you awake? If so, you may be suffering from something called revenge bedtime procrastination. To read and learn more, click here.
3 Reasons You Really, Really Need To Pay Attention To TikTok
By now, you’ve likely seen an article or heard a podcast about why TikTok is important to your business, and companies like Simmons — which teamed up with TikTok stars Charli and Dixie D’Amelio on a new mattress aimed at Gen Z. — know the power of the pla
Stop And Smell The Micro-Moments
Everyone’s looking for the next big idea, but sometimes you need to stop and pay attention to the micro-moments. Google says these occur when people “reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do someth
Could A Brand Museum Work For Your Store?
If you look at good marketing today, it’s clear that storytelling is the secret to any successful brand. But with your retail store as your brand, are you making the most of your storytelling abilities? Here’s a unique idea: Brand museums. To read or list
A Day In the Life of Dennis The Pillow
What does your pillow do all day when you’re not sleeping on it? How does it keep itself busy? Does it like its pillowcase outfit? These are all questions Dennis the Pillow answered when he recently went on the “Everything Is Alive” podcast to share his t
Is Your Business Blog Delivering Results?
When’s the last time you did an honest, thorough audit of your content marketing strategy? When it’s done correctly, content marketing is a powerful tool. But when it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to ta