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Key takeaways Bikeshedding is the tendency we have to spend excessive time on trivial matters in meetings, often glossing over important ones. Bikeshedding is damaging because it wastes very valuable time and, more importantly, leads to insufficient di

Key takeaways We normally focus on analyzing recency, frequency and monetization of the customer but by adding a new KPI, clumpiness, we get a much better understanding of their expected value. Clumpiness refers to the fact that people buy in bursts an

Key takeaways Evolution Gaming, the largest Live Dealer provider, recently announced a bid to acquire NetEnt, the largest slots provider for $2+ billion. The deal, in that Evo is the acquirer, shows that Live Dealer is eclipsing slots in the casino eco

Key takeaways People who wander around a retail location spend more than ones who immediately find what they are looking for and retailers optimize to create this jiggliness. Online casinos and games can also build in jiggliness so players find new game

Key takeaways Many important initiatives, from new products to operational efficiency, bog down and die in the middle phase. They initially have momentum but stall once the initial burst dies down. To MOVE projects through this middle phase, the Middle

Key takeaways While Operational Analytics are a focus primarily in retail and traditional businesses, there are many best practices that iGaming and social game companies can leverage. Forecasting is central to generating and earmarking resources but i

Key takeaways A sole reliance on customer input and feedback, traditional market research, is built on a model of human decision making that assumes humans are rational, while in practice we are not. Not only do people provide a response inconsistent w

Key takeaways You need to align performance evaluations with the underlying factors that create success; deconstruct what leads to the outcomes you want and then assess people on those factors. Some common problems when evaluating people include contex

Key takeaways Data shows that trying to create an exceptional customer experience has virtually no impact on loyalty and engagement, however, reducing the effort the customer must exert does improve loyalty, The best way to measure this effort is CES s