Want To Be An Influencer? Here's How To Do It (and How NOT To)

March 18, 2024

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This conversation explores the world of influencers and the different paths to becoming one. It discusses the appeal of influencers and the democratization of success and fame through social media. It also delves into the dark side of influencer life, highlighting the struggles and challenges faced by some influencers. The conversation then explores two ways of becoming an influencer: through superficial attributes or by sharing a passion. It emphasizes the unsustainability of superficial influence and the fulfillment that comes from sharing one's authentic self. The conversation concludes with a discussion on the fine line between superficial and passionate influence and provides key takeaways for aspiring influencers.


  • Social media has democratized fame and financial success, allowing individuals to showcase their talents and interests without gatekeepers.
  • Building an audience based on superficial attributes or pretending to be someone else leads to hollow experiences and feeds insecurity.
  • Sharing a passion or talent that gives life value and meaning leads to validation, happiness, and fulfillment.
  • Being authentic and true to oneself is the key to sustainable and fulfilling influence.


00:00 The Appeal of Influencers

03:11 Democratization of Success and Fame

06:01 The Dark Side of Influencer Life

07:31 Two Ways of Becoming an Influencer

13:16 The Unsustainable Path of Superficial Influence

14:12 The Sustainable Path of Passionate Influence

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