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optYOUmize


Triple (3X) Your Online Sales Using Sales Funnels

January 30, 2024

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Summary


In this conversation, Brett Ingram discusses how to triple online sales using sales funnels. He highlights the negative aspects of online sales, such as the lack of real-time connection with prospects and limited ability to answer questions. On the positive side, online sales are open 24/7 and can reach customers worldwide. Sales funnels are a unique and effective tool for online sales, allowing for multiple offers and increasing sales and profits. Brett explains the concept of a sales funnel, compares it to traditional sales methods, and emphasizes the benefits of using sales funnels. He provides steps to set up a sales funnel and optimize its value.


Takeaways


  • Online sales have drawbacks, such as the lack of real-time connection with prospects and limited ability to answer questions, but they also offer advantages like being open 24/7 and reaching customers worldwide.
  • Sales funnels are a unique and effective tool for online sales, allowing for multiple offers and increasing sales and profits.
  • A sales funnel is a process that starts with a low-cost, low-commitment offer and progressively offers higher-priced and more valuable products or services.
  • Sales funnels can be more effective than traditional sales methods, as they allow for immediate upsells and increase the chances of making additional sales.
  • To set up a sales funnel, break the offer into logical stages, ensure the front-end product is viable by itself, create upsells that are logical extensions of the main offer, bridge buyers between offers, and test and optimize the funnel for maximum value.


Chapters


00:00 Introduction

00:50 Negative Aspects of Online Sales

02:24 Positive Aspects of Online Sales

03:57 The Power of Sales Funnels

04:26 What is a Sales Funnel?

05:23 Comparison to Traditional Sales

06:51 Benefits of Sales Funnels

09:17 Unlocking Expensive Promotion Methods

10:46 Sales Funnels in the Digital Marketing World

11:44 Best Time to Make Additional Sales

12:13 Case Study: Sales Funnel Success

13:09 Conversion Rates in Sales Funnels

14:34 Setting Up a Sales Funnel

15:32 Breaking the Offer into Logical Stages

18:50 Front-End Product Viability

21:12 Logical Extensions in Upsells

22:08 Bridging Buyers Between Offers

23:57 Testing and Optimizing the Funnel

25:23 Benefits of Sales Funnels




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