optYOUmize

optYOUmize


The Smartest Way To Start a Digital Business

January 22, 2024

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Summary


In this conversation, Brett Ingram discusses the smartest way to start a digital business. He explains the advantages of a digital business, such as lower upfront costs and overhead, and the challenges that come with running one. The key to success in a digital business is making enough sales, which requires driving enough traffic and leads. Brett shares his method of starting a digital business by building a following in your niche before creating a product or service. This allows you to validate the demand and gather feedback before launching. By following this approach, you can minimize risks and increase your chances of success.


Takeaways


  • Digital businesses offer advantages such as lower upfront costs and overhead compared to traditional businesses.
  • The key to success in a digital business is making enough sales, which requires driving enough traffic and leads.
  • The smartest way to start a digital business is by building a following in your niche before creating a product or service.
  • By pre-selling your product or service and gathering feedback from your audience, you can validate the demand and improve your offering.


Chapters


00:00 Introduction to Digital Business

01:04 Advantages of a Digital Business

02:31 Challenges of Running a Digital Business

03:56 The Importance of Sales in a Digital Business

06:16 The Smartest Way to Start a Digital Business

09:38 Building a Following in Your Niche

16:18 Pre-Selling Your Product or Service

20:35 Creating and Launching Your Product

22:00 Minimizing Risks and Maximizing Success



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