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Is It Better To Focus On One Marketing Method Or Diversify?

January 19, 2024

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Summary


In this conversation, Brett Ingram discusses whether it is better to focus on one marketing method or diversify. He explores the benefits and drawbacks of both approaches and shares his own experience. Ultimately, he presents a strategy for maximizing sales potential and minimizing risk.


Takeaways


There are benefits and drawbacks to both focusing on one marketing method and trying multiple methods.

Focusing on one method allows for specialization, lower expenses, economies of scale, and the potential to develop a competitive advantage.

Trying multiple methods can provide multiple revenue streams, protection against market fluctuations, a multi-channel presence, and the ability to adapt and adjust.

A strategy for maximizing sales potential and minimizing risk is to start with the best method, master it, automate or delegate, and then move on to the next best method.


Chapters


00:00 Introduction: Is it better to focus on one marketing method or diversify?

02:01 Chapter 1: Benefits and drawbacks of focusing on one marketing method

08:10 Chapter 2: Benefits and drawbacks of trying multiple marketing methods

20:36 Chapter 3: Strategy for maximizing sales potential and minimizing risk



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