Growth In Progress

Growth In Progress


208: Is Privacy The New Luxury?

June 12, 2024

You’ll be pleased to know that this week has been far less stressful. We’ve got our cortisol under control, spent plenty of time outside and even discovered a brand new boy band (IYKYK). We’re sharing our two latest obsessions (and of course one includes some true crime) and then we’re chatting about what we think the new biggest luxury is: privacy.


We’ve gone from being a generation of chronic over-sharers to ones that hardly post on socials at all, and it isn’t just us. The rise of “unplugged weddings”, combined birth & pregnancy announcements and even major fashion brands leveraging privacy as something to set them apart has got us thinking about whether the new ultimate form of luxury is privacy. It’s not about the fear of missing out anymore, instead if you’re not there you just miss out. Is that a good thing? Are we willing to sacrifice privacy if there’s something in it for us? Is this a new trend or is it simply returning to how things used to be?


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