Apple’s latest ad for their Apple Watch Series 7 went viral with many viewers criticizing how the ad plays off of fear to promote the product. The ad highlights the capabilities of contacting dispatch

Dave breaks down how you can make the most out of your marketing and storytelling in 2022 to bring in more of your ideal customers.

Dave loves basketball and storytelling (and tequila but I digress) so that makes this episode a fun one.Dave breaks down how Stephen Curry is not only an amazing shooter with an amazing story, but he

In this episode, Dave talks about the new NCAA Name, Image and Likeness (NIL) policy by telling the story of how Paige Bueckers is leveraging storytelling to build her brand and her wealth.Learn more

Chief Marketing Officers have the shortest tenures when compared with others in the C-Suite, remaining on the job for only about two years compared with more than five years for other C-Suite executiv

Matthew McConaughey & Sean Penn write a tribute to the late Don Phillips who discovered their unique abilities and believed in the future Oscar winners. In this episode, Dave breaks down Don’s legacy

Believe it or not, the more awkward a conversation seems, the more people enjoy it.In this episode, Dave reviews the research from the Journal of Personality and Socal Psychology which explains why yo

Jim Nantz was a guest on one of my favorite podcasts, Finding Mastery. Nantz shared many great tips on how he achieved his dream career that we all can learn from.Listen to Jim Nantz’ podcast intervie

Brad Baxter’s amazing success story about his company, Whisker, includes the impact and influence of his Dad, Jim.Dave breaks down how Brad’s leadership changed the refined pet accessories industry an

It’s natural to look at sales, call reports, closing ratios and customer-related metrics on a regular basis. But it’s also important to remember that who you market to is different than who you sell t