PodCraft | How to Podcast & Craft a Fantastic Show
Latest Episodes
Keep Publishing Over the Holidays - Here's Why...
It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and Decembe
Podcast Discovery Stats: How Folks Find Pods, & Why They Listen
It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership. We also talk through some o
How to Create an Irresistible Value Proposition for Your Podcast (and why it matters!)
In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show s
Podcast Comments, Feedback, & Engagement. And the Benefits of a Good Media Kit
There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of informat
9 Common Podcasting Mistakes (& How to Avoid Them)
It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.Also MentionedAlitu: The Podcast Make
Turning Non-Listeners Into Podcast Lovers, & Best Podcast Gifts
To grow audiences of people as passionate about your shows topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. Its rare for a podcast listener to only l
Preventing Podfade: 8 Tips For Your First 8 Episodes
If youve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pieces of advice to help you turn things around.Preventing PodfadeWhatever Happened to the Blue Snowball?Best
Is There a "Best" Success Metric for Your Podcast?
Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisatio
Is There a Future for Long-Form Content in a Short-Form World?
Theres no doubt that were living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are nowshorter than a goldfi
How to Create 24 Pieces of Content From One Video Podcast
One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enab