If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketer

The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career

How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to becom

As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.In this episode, David reads excerpts from chapter 7 of his b

2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, Da

In todays job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and wh

In Gartners 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, whats getting in their way?In this episode, David interviews Ben Bloom, Vice President, Analyst at G

Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital.

Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastere

B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-base