Pipeline Visionaries
Latest Episodes
Get More Mileage from Your Tech Stack
Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
The Future of Paid Search and Authentic Forums
Learn from Susanne Rodriguez, CMO at Auvik, about how she is thinking about paid search and why she is investing in building community on Reddit.
Experiments as Investments in Future-Proofing
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
Marketing is Chess, Not Checkers
Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers.
The Data Can’t Tell You Everything
Learn from Shannon Duffy, CMO at Asana about evolving from PLG to targeting enterprise clients.
Fewer, Bigger, Better
Learn from Mary Wells, CMO at Cloudera, about how operational efficiency allows for experiments and risk-taking.
Customer Focused Over Functionally Focused
Learn from Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, about blending the physical and digital world to create impactful campaigns.
Pilot, Prove, Scale
Learn from Niki Hall, CMO at Five9, about bringing customer insights into the overall business strategy.
Create Content People Will Love or Hate
Learn from Karl Van den Bergh, CMO at Gigamon, about the impact of investing in brand when budgets are tight.
Pushing the Envelope in Marketing
Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.