Yijen Liu is an entrepreneur of the human potential movement and investor in Observant, a tech & AI start-up. She is an experienced product leader whose career includes serving as the Vice President of Product at Mezi.com, the Director of Product Management for Rdio, and the Head of Mobile Product at Amazon. She also served as a senior financial analyst at Microsoft. As an entrepreneur, Yijen founded Moment Coaching, through which she worked with organizations to develop leadership, teamwork, and communication until October 2021. She is also the Founder of the e-learning app Human and led its development until the company’s closing in January 2022. Yijen graduated from the Wharton School, where she completed her Bachelor’s degree in Finance and Management.

Yijen joins me today to share her journey as a start-up founder. She outlines the events that led her to close her company and describe why founders tend to face business challenges alone. She explains how people tend to avoid life’s difficulties and discussions of failure. She also discusses her experience with impostor syndrome and the fear of failure and highlights the value of grieving.

“Grieving quickly is grieving thoroughly; the fastest way to process it is to be honest.” - Yijen Liu

This week on the Trauma Hiders Club Podcast:

• Hiding trauma by forgetting
• Leadership trauma and Yijen’s experience closing her start-up
• The three bullet points that led Yijen to close her company
• Why business leaders and entrepreneurs tend to face difficulties alone
• The relationship between shame and trauma
• How Yijen experienced fear of failure as a leader
• Showing up as a human, being a human, and doing human things
• The importance of grieving for a lost vision

Connect with Yijen Liu:

• Observant
• Observant on Twitter
• Observant on LinkedIn
• Yijen Liu on LinkedIn
• Yijen Liu on Medium

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