On today's episode, Connor Swalm (CEO - Phin Security) dives into the fascinating world of branding and how to build a cult-like following with guest Wes Spencer (Co-founder of Empath). 

They discuss the importance of creating a strong brand, the unexpected ways that a brand culture can develop, and how authenticity and transparency play a pivotal role in engaging and retaining a loyal audience.

Takeaways

- Authenticity and transparency are crucial in building a brand that resonates with people and fosters trust.

- Consistency in branding and communication helps in creating a loyal following over time.

- Emotional connections with your audience are more powerful than the brand itself.

- Leaning into your unique characteristics and strengths can set you apart and make your brand memorable.

Connect with Wes on LinkedIn: https://www.linkedin.com/in/wesspencer/

Empath Website: empathmsp.com 

Connect with Connor on LinkedIn: linkedin.com/in/connor-swalm/

Phin Securities Website: www.phinsec.io