Breaking Barriers, Building a Hire Ground

Breaking Barriers, Building a Hire Ground

Leveraging Diversity at an International Startup with Entrepreneur Marcelo Bernal

October 18, 2022

Marcelo Bernal is the Head of Business Development at Briteris, a software development company that provides clients in the payments and FinTech sectors with IT services and solutions. Their services range from solution architectures and UX & UI design to Test Automation, DevOps, and API and Microservices. Marcelo has over a decade of experience in leadership roles for various companies in the financial industry, including Goldman Sachs, HSBC, and Citibank. Because of his experience, he specializes in corporate finance, investment banking, capital markets, and financial modeling.


Marcelo joins us today to describe Briteris, its services, and what they learned from the pandemic. He shares how he and his team penetrated the US market and the cultural differences between the US and Brazil in the workplace. He explains why they hold annual events, including “hackathons.” He discusses the company’s diversity and how they help women in the technology industry. Marcelo also details what he wants future entrepreneurs to know and how they can be successful leaders.


"If you believe in what you're doing, you gotta be persistent." - Marcelo Bernal


This week on Breaking Barriers:


●     The differences Marcelo is trying to bridge between Brazil and US cultures

●     The benefit Covid brought to some in the workforce

●     The clients their team works with

●     Bringing value to the client's table

●     The purpose of running multiple "hackathons" a year

●     Addressing the lack of women in technology

●     The percentage of employees that aren't white

●     Marcelo's advice on how smaller international companies can break into the US market

●     Their business growth in the last few years

●     Creating an environment where people are excited to work every day

●     Marcelo's advice to those who want to become entrepreneurs


Connect with Marcelo Bernal:


●     Briteris

●     Marcelo Bernal on LinkedIn


Connect with Matt Colaciello:


●     Matt Colaciello on LinkedIn


This podcast is brought to you by Hire Ground


Hire Ground is a technology company whose mission is to bridge the wealth gap through access to procurement opportunities. Hire Ground is making the enterprise ecosystem more viable, profitable, and competitive by clearing the path for minority-led, women-led, LGBT-led, and veteran-led small businesses to contribute to the global economy as suppliers to enterprise organizations.


For more information on getting started, please visit us @ today!


If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.


Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify


Be sure to share your favorite episodes on social media and join us on Facebook, Twitter, and LinkedIn.