10 Years of One Direction - The (Unofficial) Podcast

10 Years of One Direction - The (Unofficial) Podcast


4: Episode Four - Making The Brand

July 23, 2020

How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches. 

Tweet