I’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can do for you, and give some tips on how to properly contact bloggers to try to get them to write a blog post about your company.

In BizCast Brief this week: Canadians rejecting a carbon tax, small business employees more likely to endanger company computers, and eBay auction businesses may be in danger.

Websites mentioned in this week’s episode:
E-business Ideas (http://web-ebiz.blogspot.com)
Fight SMA (www.fightsma.org)
Perez Hilton’s post about Fight SMA (http://perezhilton.com/2008-05-26-a-worthwhile-cause-67)
Media Relations and SEO PR Blog (http://www.endgamepr.com/blog)
Google Blog Search (http://blogsearch.google.com)
Technorati (http://www.technorati.com)

Don’t forget to email me YOUR advice. I’ll talk about submitted advice in a future episode!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

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