Show #193 - How to Think Successfully |
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Today I talk with Kim Ades from Opening Doors who says"Coaching is about empowering you with the tools of deliberate thought that top performers are able to access instantly and use to drive their success" so I wanted to speak to Kim about... |
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Anna Farmery
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Show's Description
The Engaging Brand for leaders and managers who want a powerful personal leadership brand, improving their career prospects and building an employer brand to attract talent to their business
Browse Archive
Show #192 - How Nokia Created Brand Awareness |
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Today I talk with Howard Pyle who is the Creative Director of Local Theory who create integrated marketing campaigns. Howard has recently planned an "integrated campaign for Nokia Nseries, documenting the Young Creatives Film Competition at Cannes Lions 2007. It included online content, print-m... |
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Show #191 - Creating breakthrough ideas for your consumers |
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Today I talk wtih David Meerman Scott about how to uncover breakthrough ideas for your business, based around his new book Tuned In. You can visit the Tuned In website for more information here. We talk about... |
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Show #190 - How to Create an Encore Effect Pt2 |
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Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the second part of a two part interview when we talk about How important is preparation and practice in developing leadership skills?The difference between practi... |
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Show #189 - How to Create an Encore Effect Pt1 |
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Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk about What do we mean by the encore effect?Does a performance build over time like a music performance, or is... |
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Show #188 - Understanding Video as Brand Engagement Tool |
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Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas... |
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Show #187 - Making Innovation Work in Green Marketing |
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Today I talk with Rob Shelton who is an expert on innovation and talks about how innovation is needed for the green marketing initiative. You can email Rob, or check out his making innovation work site for more information. We talk about... |
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Show 186- The Relationship Economy |
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Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from Simon Young who loves the new mac version of Go to meet... |
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Show #185 - Execution Of Brand Strategy |
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Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of how to link strategy to operations for competi... |
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Show #184 - Engaging Through Spoken and Written Words |
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Today I talk with Frances Cole Jones, founder of Cole Media Management, who has just written the book How To Wow. You can find more resources at the How to Wow website. We discuss Why initial research on clients and customers is so important.How engagement is an aggregate of small, simple steps.How... |
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