• 
  
• What is red thread thinking? Where to look for ideas and how to get started on new ideas?
  
• Don't innovate from new trends but from culture awareness.
  
• How we take new trends and make too many decisions on short term consumer behaviour - look for long lasting cultural meaning.
  
• What is culture strategy - sell to ideas, emotions and attitude of a consumer not the product.
  
• How Debra created an anti-smoking campaign that worked for teenagers.
  
• Where do great ideas come from? New trends can often be found in past trends.
  
• New product development and how to conduct market research that works.
  
• Has consumer's behaviour changed with social media?
  
• Simplicity - start eliminating words and explain in a visual manner.
  
  

You can email me anna@theengagingbrand.com, join me on twitter, Google+ or Facebook