David Maister talks to us about his latest book Strategy and the Fat Smoker.

David with his normal humour talks about how it is not the strategy that makes a business successful, it is the commitment and resilience of the leadership. We also talk about how relationships are changing within business and how to create strong relationships for business success. 

I also ask for your favourite 3 epsiodes of The Engaging Brand, email me at anna@theengagingbrand.com

Happy New Year